Oslo City Bike - bike sharing system in Oslo, Norway / 2016. Brand identity designed by design agency based in Oslo, Norway, Heydays.
Our solution is centered around the simple abstraction of a bike/face. A simple identity that acts both static on the bikes but also dynamically in the app or on the racks. A friendly character that guides you through the service, with a bit of a personality. It tells you if something is wrong, looks for new bikers when idling on the rack or whises you a good day after ending your city bike ride.
Via UCBN.
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“ A Chinese couple on a bicycle take cover beneath an underpass as tanks deploy overhead in eastern Beijing on June 5, 1989 [1247 x 1798] : HistoryPorn
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